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Homegrown by Heroes

woman holding baby alpaca

They’ve gone from military service to farmers and became our homegrown heroes. They’re Kentucky’s soldier farmers and we believe they deserve to be recognized. So, that’s just what we did. Look for the distinctive Homegrown by Heroes logo on labels wherever you shop. From the grocery shelf to farmers' markets to online retail, purchasing products with the easy-to-recognize Homegrown by Heroes label means you’re supporting Kentucky Proud veterans and active-duty farmers.

homegrown by heroes logo

Established in Kentucky, Recognized Nationally

Homegrown by Heroes was founded by the Kentucky Department of Agriculture in partnership with the Farmer Veteran Coalition in January 2013. The new marketing initiative aimed to highlight farmers and agricultural producers located in the Commonwealth who serve or have served in any of the branches of the United States Military.

The program proved so popular that on Veterans Day of the very same year, it was announced that the Farmer Veteran Coalition would administer Homegrown by Heroes nationally. Since then, the program has expanded to include more than 2,000 members in all 50 states plus Puerto Rico. Homegrown by Heroes is the official farmer veteran branding program of America and it all started right here in Kentucky.

tomatoes on scale

Who's Eligible to Join Homegrown by Heroes in Kentucky?

Any veteran or active-duty soldier of the United States Military in good standing, regardless of when, where, or how they served who has a farming operation or agribusiness located within the Commonwealth of Kentucky, is eligible to participate in the Homegrown by Heroes program.

In order to participate in the Homegrown by Heroes program you must be a Kentucky Proud member and provide documentation verifying your active duty, reservists, National Guard or veteran status. For veterans, this is done by providing a copy of your DD Form 214 (Report of Separation).

The Homegrown by Heroes logo can be used on Kentucky Proud products and on any signage, websites, social media outlets, etc. where these products are promoted.